One of the great challenges for new and existing business owners is maintaining focus on the things that really matter to the viability and profitability of their business.
Everybody seems to have an opinion on what you should be doing to grow your business and everybody seems to know how you can increase profitability and that’s particularly true for anything to do with maintaining an online presence. They’ll tell you need a website and SEO, that you need to be running social media platforms and that you need to be building mailing lists and for just a $1000 a month they’ll manage one of these aspects for you.
It’s easy to get sucked in to doing something in business because everybody else does it. A case in point is the mythical SEO management.
I guarantee that for every 10 business owners who are investing in SEO right now, only one, maybe two have the foggiest notion of what SEO is , why they’re using it and what returns(if any) are being generated. The other eight are doing it because they feel that they have to. The same goes with social media management and Google Adwords.
All of these platforms /marketing methods have some value but unless the business owner knows what is being delivered and how much value that they are getting from the investment these magic button marketing platforms can chew through business profits in a hurry.
One size or method never fits all.
But the business owner feels almost compelled to use whatever marketing method is suggested because he feels like he or she has to even if they have no idea what it is that they’re getting into.
It’s really hard sometimes to ask the simple question.
What does this actually do?
Here are some funny things that most tech heads refuse to acknowledge as they cheerfully take your money
- Most web designers have no idea of how SEO works.
- Similarly most web designers have zero idea about audience engagement, sales or service. They design fancy business cards when it’s all said and done.
- Many SEO companies find it really hard to quantify how many extra visitors will deliver extra sales to you.
- Adwords and other similar programs can deliver oodles of traffic but it takes time and money to zero in on the “money” words
- Facebook likes and Twitter re-tweets don’t translate into new buyers.
It’s scary and Steve Makris at Business Help Now has seen hundreds of scenarios where online marketing has actually been detrimental to the business. “The key is to be really clear about what you’re trying to achieve and how you will use an online presence to assist that,” says Steve. “As with everything else in business, you need to build relationships with reliable people who can deliver the results you need. They can’t deliver that if you don’t really know what you want.”
Steve has helped many prospective and existing business owners clear away the confusion when it comes to business strategy and he enjoys helping people to make the right business decisions. He is currently offering an introductory 45 minute consultation to help you identify exactly what you can do to improve your existing business or to establish whether that business concept that you’re interested in is right for you.